Goodness Blog

A New Collaboration - Post 2 of 4

As I interviewed Lana, an important question needed asking.

“Hey Lana, quick question - what are you most proud of in your store?”  Adrienne asked Lana.  She wanted to make sure she photographed and captured that one thing.  Was it the clothing?  The selection?  The general setup and layout?

“Me.”  Lana replied.  “Me actually doing this.”


We are often taught to apologize for our confidence.  Hide it away.  In case someone doesn’t like it.

We can be confident, but not too confident. 

We can be successful, but not too successful.

And we must do it with a smile on our face and a quick apology in our back pocket, ready to be used.  In case someone doesn’t like it.

It’s time for that era to be done.


“I was never scared to do it.”  Lana said, referring to her starting up Brickhouse Clothing.  "Sure, there were ups and downs, but overall it has been worth it."

Well, damn.

“I know what I’m doing.” Lana said, referring to clothing and helping customers.

What?!  You mean it's okay to be this bold?

Yep.  It is.  

Thank you Lana, for being such a badass at what you do.  It sets an example for what is possible, and that is amazing.

High fives,



P.S.  Dancing in your pants, waiting for the Love Yourself Collection to be available online?  It will be available to buy next Wednesday, June 1st.  Need a reminder?  Sign up for our newsletter (on the bottom of the page), and you will get an email on Wednesday morning.  Easy peasy.

P.P.S.  My next post will be Monday afternoon.  Until then, have a wonderful weekend!

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